Measuring web site traffic and marketing effectiveness is hard and often ignore during software development. Some web analytics software provide extensible solution with a consolidated view of visitor interactions. Omniture and Google Analytics are the enterprise-class web analytics solution that gives you rich insights into your website.
Quote: "Free product offerings are tempting, and a good learning tool, but strategic initiatives with an opportunity for large gains in site yield should choose commercial products." "Narrow a shortlist of Web analytics vendor choices to those that answer the big question, which is software as a service (SaaS) or on premises, then concentrate on price, support and "ecosystem" partners."
Other players: Coremetrics, Unica, Webtrends
Read more:
The Interactive Marketing Metrics You Need - Forrester Research
Key Challenges in Web Analytics, 2009 (PDF)
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